February 2012
14 posts
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10 Tips on Writing Well from David Ogilvy →
via nevver:
Read the Roman-Raphaelson book on writing. Read it three times.
Write the way you talk. Naturally.
Use short words, short sentences and short paragraphs.
Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
Never write more than two pages on any subject.
Check your quotations.
Never send a letter or a...
January 2012
11 posts
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December 2011
5 posts
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November 2011
24 posts
clientsfromhell:
Client: So do you do any real writing?
Me: I write some great poetry about my inadequacy issues.
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AdWeek: Top 10 ads of 2011 →
W+K London’s Cravendale Cats with Thumbs is the hands down winner for me.
Charlie Brooker: This year's Christmas adverts... →
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